The Pastel Abstract was founded in 2020 by artist / designer Sarah Braden.
I founded this brand to answer the demand for high-quality activewear. People can find activewear basics anywhere, however, if you want to stand out and be bold then The Pastel Abstract has it. The surface patterns I create are based on my abstract paintings, and are manufactured through the print-on-demand service, Printful. Through Printful, we are able to bring the brand to an international presence without carrying inventory because everything is made to order. For years, I resisted offering any type of print option at my art company. Now, I've developed this line of matching activewear separates was a way for my brand to stand out from the crowd while celebrating my interest in fitness, fashion, and expressive abstract art.
If you have questions or business inquires, please let me know by filling out the form below. If you would like to purchase or commission original art, please use the contact form below.